The TV spot, called The Drop, tells the story of a drop of Irish rainwater that makes its way through the distillery and in turn becomes Jameson. The expression has a ‘bitter-sweet’ profile with citrus notes of bitter orange, lime and bergamot. The aromatic herbs result in an ‘exotic, fragrant, rich and warm mix’. The judges were impressed by Savoia Americano Rosso’s “rich and aromatic” notes on the nose, combined with it being “nicely bitter and herbal on the palate.”

Method: Fill a tall glass with ice, add Savoia Americano. Stir gently and top with soda water. Garnish with three green grapes. The campaign explores the process behind the crafting of the bottling, and also spotlights the makers behind the brand, including master distiller Kevin O’Gorman, and blender Deirdre O’Carroll. Irish whiskey Jameson has revealed the latest addition to its Widen the Circle marketing campaign, featuring comedian Aisling Bea for the second time. Smirnoff owner Diageo launched a responsible marketing drinking campaign in the lead-up to New Year’s Eve.We say: Looks like a Negroni, tastes like a very good and interesting Negroni, yet only has two ingredients. This zero-ABV version of a traditional cream liqueur was developed for sipping, and Kiely’s panel noted the “vanilla aroma, custard‐like”, and found the palate to be “well‐textured, indulgently creamy, and very good”. Fill a highball glass with ice and add the Savoia Americano. Stir gently and top with Soda Water. Garnish with three green grapes

Gold‐winning Ceder’s Wild was found to be “complex, with ginger and woody spice”. Smith said: “It mixes well and has good potential with soda, tonic, ginger ale, Coke.” Drinkers are switching out full-strength spirits for lower-ABV alternatives Danish whisky Stauning has expanded its UK presence by partnering with online grocery store Ocado to offer its core range. The partnership marks the brand’s first major online grocery listing since Stauning’s launch in the UK in September 2020. The launch represents a chance to reinvent a historic category of drinks for the modern era. Savoia Americano is a vino aperitivo that is the first of its kind to use oak-aged D.O.C. Marsala Fino wine, which results in a unique and complex flavour profile. Savoia Americano represents a perfect mid-point between bitters liquor and red vermouth and captures both styles in one bottle; the bitter (“amaro”) and sweet vermouth (“dolce”). Anora Group gained two of the three top awards for OP Anderson Original (1891) and OP Anderson Klar. The former entry was found to have “plenty of caraway on the nose”, leading to a “tangy and earthy palate with a slight nutty hint, white pepper and earthy warmth”. Hoppy and citrusy” notes on the nose secured a Master medal for Aperitivø Classicø. Smith said: “There was a nice bittersweet interplay. Good intensity, and with soda it’s Americano‐esque.”Savoia Americano Rosso έχει σχεδιαστεί ώστε να συνδυάζει δύο διαφορετικές κατηγορίες ιταλικών ποτών, σε μία. Το γλυκό βερμούτ συνδυάζεται με το πικρό λικέρ τύπου Campari, σε ένα προϊόν! Σαν να πίνετε ένα pre-mixed Milano-Torino. Αν το ανακατέψετε με τζιν, φτιάχνετε ένα πεντανόστιμο Negroni, με prosecco φτιάχνετε ένα Savoia Spritz, με φρέσκο χυμό πορτοκαλιού ένα Garibaldi και με σόδα ένα Americano! Fill a Highball glass with ice and add Savoia Americano, gently pour over the Orange Juice, and garnish with an orange wedge. Reflecting on the standard of entries, Moss said: “The message I took from today is that this is clearly still an evolving category. Some were quite successful with a little complexity – but there is still room to create some convincing ‘switch‐outs’ for major spirit categories. One area that requires work is capturing the aromatic complexity of a product, which is clearly very hard. But it’s all moving in the right direction – I’m looking forward to seeing what future developments we’ll see from this relatively new part of the spirits world.”