i110238059 |b1220006190544 |dgccnf |g- |m |h12 |x2 |t1 |i10 |j70 |k170615 |n07-21-2023 15:33 |o- |a658. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result. The company adheres to this statement and survives the crisis, going on to outgrow the growing pains it experienced during its rapid growth and mature into a sustainable business.

au/products/let-my-people-go-surfing-revised-edition-paperback-bk067-000 3978659463254 Let My People Go Surfing (Revised Edition - Paperback) 29. When we first started looking for alternatives, organic cotton was available from a few family farmers in California and Texas.I was especially interested in books on Japanese or Scandinavian styles of management because I knew the American way of doing business offered only one of many possible routes. With diligence and care given to the perfection of each product, it would seem counter-intuitive that Patagonia would also be a company obsessed with their rate of growth. Workers take advantage of this policy to “catch a good swell, go bouldering for an afternoon, pursue an education, or get home in time to greet the kids when they climb down from the school bus. Chouinard believes work must be fun, and that the company values employees who live rich and rounded lives.

You have to be true to yourself; you have to know your strengths and limitations and live within your means. As I close out 2017 and consider discussion topics for next year, I find myself outlining an editorial calendar that may revisit older benefits such as child-care centers and tuition-reimbursement programs.So if you define wilderness as a place that is more than a day’s walk from civilization, there is no true wilderness left in North America, except in parts of Alaska and Canada. Overall, a very interesting read, and a great lesson about keeping to your values and making sacrifices early to reap benefits later.

Overall a good read, and I learned a lot of interesting history of climbing and enjoyed his learnings on business from several angles. The idea of wilderness, after all, is the most radical in human thought—more radical than Paine, than Marx, than Mao. Because clothing manufacture is unavoidably polluting, Patagonia dedicates itself to remediating that damage through philanthropy, cleaning up its supply chain, and trying to influence other companies to adopt its environmentalism.

In the updated version, however, the outdoorsman-turned-business leader focuses more on why the company takes on many of the benefits discussed lately, starting with the retailer’s mission: “to use business to inspire and implement solutions to the environmental crisis. Let My People Go Surfing turns out to be a hell of a retention play — Patagonia only has about 4% turnover each year. I love origin stories, and was drawn to this to read the story of how Chouinard lives a life of adventure while running a successful business. Today, Patagonia's mission statement is "Make the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.

Inspiring and compelling memoir - maybe less of a 'business' book and heavy on the environmentalism and snarky remarks about companies that aren't Patagonia, but a valuable reminder of the state of the world and negatives of capitalism nonetheless. The "reluctant" part of the business story wears thin pretty quickly: this guy obviously knows how to run a business, and wants to run a business, so the whole I'm-really-just-an-outdoor-guy-now-running-a-whoopsie! He takes a longer term view focused on real sustainability and in doing so he does does away with conventional business paradigms where the goal is growth at any cost. Chouinard considers the latter essential: “No company will respect us, no matter how much money we give away or how much publicity we receive for being one of the ‘100 Best Companies’ if we are not profitable.The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won’t happen if you compromise away the entire process. A memoir by the founder of Patagonia naturally inclines you toward favoring the company but this is a MANIFESTO FOR THE WORLD. It exists to put into action those recommendations that all the doomsday books on the health of our home planet say we must do immediately to avoid the certain destruction of nature and collapse of our civilisation. Ever since Patagonia encountered it’s “Black Wednesday,” Yvon set the requirement that in everything they did or pursued, they had to think about whether this would be something that helped or hurt the company being around 100 years from now.