Prime Hydration KSI Flavour Limited Edition

Product Information

Bossinakis, Charisa (January 12, 2023). "Gordon Ramsay tried KSI and Logan Paul's Prime energy drink and gave it a savage review". LADbible. Archived from the original on January 12, 2023 . Retrieved January 12, 2023.

Prime kommer til Danmark i særlig form - TV 2". nyheder.tv2.dk (in Danish). May 31, 2023 . Retrieved June 17, 2023. In South Africa, The National Association of School Governing Bodies has called for the complete ban of Prime Hydration in schools and urging the government to investigate the drink to evaluate if it's responsible for behavioral changes in children. [50] Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, [9] Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, [7] and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. [10] The energy drink, which was launched in 2023, [11] contains 200mg of caffeine. Prime Energy shares several flavors with its sports drink counterpart. Prime Energy flavors include Blue Raspberry, Ice Pop, [12] Lemon Lime, Orange Mango, Strawberry Watermelon, Original and Tropical Punch.

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Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Prime was the sponsor for Timmy Hill's number 13 car for NASCAR. [23] In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing". [15] Several Australian schools have instituted bans on Prime energy drinks, as a health risk to students due to its high caffeine levels. ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32mg per 100ml, while Prime contains around 56mg per 100ml. A sports dietician, who described the drink as an "addictive substance" went on to state that "giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea". ABC noted that the drink, on sale in Woolworths stores, carried a disclaimer stating that the drink "is not suitable for children under the age of 15, pregnant or breastfeeding women, and should only be used under medical or dietetic supervision". [38] Graham, Megan (February 12, 2023). "YouTube Stars Run Ad for Sports Drink Prime". WSJ. Archived from the original on February 13, 2023 . Retrieved February 13, 2023.

In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. [27] [28] In February 2023, Prime was promoted in a Super Bowl LVII commercial. [29]On August 8, 2023, the Netherlands banned the sale of Prime due to its high caffeine content. [49] New Zealand Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023. In March 2023, several schools in Queensland, Victoria [39] and Western Australia banned the drink. [40] In April, several New South Wales schools followed. [41]

Gutelle, Sam (May 23, 2022). "Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit". Tubefilter. Archived from the original on July 28, 2022 . Retrieved July 28, 2022. In July 2022, Premier League club Arsenal announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the club. [24] In 2023, KSI had plans to make an Arsenal-flavored bottle if they were to win the Premier League. [25] However, after a loss to Nottingham Forest, which led to rivals Manchester City winning the Premier League, the flavor was shelved and plans were cancelled. [26] UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND | UFC". www.ufc.com. January 31, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023. a b c Sommerlad, Joe (December 31, 2022). "What is Prime energy drink and why is everyone so obsessed with it?". The Independent. Archived from the original on January 1, 2023 . Retrieved January 4, 2023. Fans react as KSI promises to release special PRIME bottle if Arsenal win title". talkSPORT. May 9, 2023 . Retrieved May 21, 2023.

The bottles are predicted to fly off the shelves as the viral drink is known to sell out extremely fast. During previous launches, huge queues have gathered as people try to get their hands on the product. Perillo, Sarah; O’Brien, Susie (March 29, 2023). "Schools move to ban Prime energy drink". heraldsun . Retrieved May 19, 2023. a b DeLaire, Megan (December 21, 2022). "What to know about Prime Hydration, the expensive sports drink hyped on social media". CTVNews. Bell Media. Archived from the original on January 4, 2023 . Retrieved January 4, 2023. Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume.