At Fierce Inc., Beltran has taken the reins as CEO to lead the company in becoming one of the most innovative firms in the communication and leadership training space. Rolling out 3D training, metaverse initiatives, and multiple apps designed to take the company with its 20-year foundation built from the iconic book, Fierce Conversations (which sold nearly 1 million copies) by its founder Susan Scott, into the future of corporate training.

Prior to joining Fierce, Geeta was with AT&T for close to 15 years handling multiple technology projects. Geeta holds an MBA degree from Robert Kennedy University, Switzerland in Information Systems and Entrepreneurship. She lives in Arizona with her husband and 2 sons. You cannot have the life you want, make the decisions you want, or be the leader you are capable of being until your actions represent an authentic expression of who you really are, or who you wish to become.”(Scott, 2004) A review in Orlando Sentinel read, "Although the truths presented by Scott are as old as common sense, she dresses them up in interesting new ways. Her pithy prose and poignant examples make for entertaining and instructive reading". [8]We tend to avoid difficult issues because they’re scary and uncomfortable. Yet, if you avoid the discomfort now, you will pay a bigger price later when the problems snowball into major crises and failures. Get the pebble out of your shoe now instead of limping around with it. It is a popular book that is still “hopping” and in a 3rd edition. The new edition is essentially the same, if that matters. Some content got moved to different chapters and there’s a few cyber-era paragraphs but it’s largely the same book. Actively engaging myself in a healthy relationship with my co-workers by exploring fierce conversations and building relationships upon them.

If someone disagrees with your idea, don’t defend your idea, but say, “tell us more, help us understand your thinking”Susan compiled a short list of questions to help us come to terms with and interrogate our own reality. Some of these are: Think about when you are not that thing, and recognize multiple realities about how each of us show up in the world, not just when we are at our best. In this situation a boy was ignoring his date by talking to another person, and thedate didn’t get angry she just explained that she felt like she had to compete for his attention. What’s the most potent step you can take to begin to resolve this issue? What exactly are you committedto do and when? When should I follow up with you? Confront Your Toughest Challenge – Take the time to properly identify the problem or issue at hand. Dodging the problem or issue will do nothing but prolong the dilemma and allow the most extreme result to come of it.

While no single conversation is guaranteed to change the trajectory of a career, a company, a relationship, or a life, any single conversation can.” This book is encouraging a personal perspective shift. One of the primary purposes expressed is that readers learn to "interrogate reality" in all conversations. What are you afraid to discuss with your conversational partner?What is the ideal outcome? When this is resolved, what difference will it make? Ask what else and feelings again, whatever You won’t articulate your needs to yourself, must less to your work team or life partner, until and unless you see getting your needs met as a reasonable expectation. How have you helped create this issue or situation? Don’t comment on the response other than to say-that’s useful to recognize. And move on

Edward Jason Beltran is a contributor to Forbes and Fast Company and is the architect of what some media have referred to as one of the most important employee wellbeing initiatives in recent years – the disruptive app Pulse by Fierce, due to be released in fall of 2022.A difficult conversation requires a true presence. There is a lot of value placed these days on a thing called „mindfulness”. It’s the art (or skill) of being in the moment and dealing with it as it happens instead of wondering what could have gone differently in the past or projecting what the future will look like. It’s not guaranteed that an organization or an individual will change because of one discussion but it’s not impossible either. A hard talk has to be planned and carried out with the utmost attention and participation. Otherwise, it won’t count. Don’t start with”truthfully…, frankly.., or honestly…” because it implies you were not speaking truthfully or whatever leading up to this point Lots of examples, outlines, and exercises to help you start thinking more strategically about how you convey (and convince) people of your points. Although, this is less about debate skills and more about getting through to people in effective ways--rather than politely skirting AROUND major issues. It's about improving and enriching relationships. Take Responsibility for Your Emotional Wake – Regardless of our wake being positive or negative, our wakes are larger than we realize them to be. Our emotional wake is the aftermath of what we’ve said during or after the conversation and how it’s affected the other person we are having a conversation with.