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There is too much information included! It would be helpful to see some priorities on what to apply, which of the principles are more important/effective. The author just pours in tenths of good practices and the reader has to sort it out, which can be difficult and confusing for many people. Especially people who are novice in sales and ads may easily become overwhelmed while reading this book! Cashvertising did exactly that, from the writing, to the theories, to the practical application, to the real-life statistics, and finally to seeing HOW and WHY they all work! FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. Copywriting is the way of writing or advertising your words to engage your readers. You can excite them to your product or business by playing with their minds, and as a result, you can convert them to your customers. Why Copywriting is Important In the following overview of “Cashvertising,” we show you how to use human psychology to touch your customers’ “buttons” and motivate them to buy. Who Should Read “Cashvertising”? and Why?
Why People Really Buy Your Product or Service --Sorry, but it's not what you think. (But you better know the reason... or else .) Feature a picture of a person "looking at you". It’s one of the most powerful ways to grab people’s attention. In addition, as the author has worked in many ad agencies for many years, he is a legend in this field. So in this part, he is sharing the precious knowledge of ad-agencies secrets. He has shared beneficial secrets that they used in their ads to sell the products. And he has mentioned over 40 secrets. As you have selected the primary and secondary points, Now in the next part, the author has elaborated that how to hit these selected pain points exceptionally well. Drew has mentioned over 17 principles to play with the minds of the people and make them crazy.Haah! Drew Whitman lifts curtain on the most powerful techniques that have been bombarded on your psyche for just one purpose- The book is terribly outdated and inspires no confidence in young entrepreneurs. While the Life Force 8 examples are valuable, along with the nine secondary forces that drive our purchasing habits, the approaches to marketing to people by conjuring up images of how a product or service will meet one of their powerful, biologically wired needs, these strategies don’t make sense in 2020. Sentence-Summary: Cashvertising teaches you how to become an expert at marketing by using techniques like using the power of authority, following the three steps of writing a perfect headline, and appealing to the eight basic desires people have instead of spending millions on ads. All human beings have eight basic desires. Advertisements that connect to these desires generate a reaction in customers. Those desires are:
How to Develop a Powerful Ad-Agency Mindset --What the pros know about consumer buying behavior and how you can use it to your advantage.If you are doing copywriting, make sure you know about the product well, and you have to select the primary and secondary pain points to target the audience’s minds. All products cannot fit all the pain points, so you have to work according to the products and need precisely. And I am quite satisfied with the thoughts drew has shared in his book. Real business success happens when you match the right product with the type of people that really need it. If you’re selling chocolate pastries, for example, you probably won’t appeal to someone with the word “masterpiece in your title. They’re more likely to go for something that appeals to their identity as a chocoholic instead.
How to Use the Devilishly Effective Pyramid Principal --Lure readers into your ads by understanding human eyeball behavior. This is a good thing, because it means I actually learned something. I also learned where my preconceptions about copywriting were wrong e.g. brevity is bad. To create effective advertisements, you first have to get to know their customers, their needs, and feelings. Once you get that insight, you can use it to gain a strategical advantage. We list the “Foundational Principles of Consumer Psychology” below PDF / EPUB File Name: Cashvertising__How_to_Use_More_Than_100_Se_-_Drew_Eric_Whitman.pdf, Cashvertising__How_to_Use_More_Than_100_Se_-_Drew_Eric_Whitman.epub The entire book can be seen as an active case study, as you learn the techniques Drew talks about, yet AS YOU ARE READING THEM, you catch them being used to catch your interest in the process! Very, very intriguing!
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Your customers want to know the value they will get out of your product. Providing facts, testimonials, research or other types of evidence is a great way to convince them that your product is right for them. How You Say It Matters
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