It flipped the norms of the soft drinks market at the time with the “You know when you've been Tango’d” campaign which propelled the brand to success and became one of the most well-known TV adverts of all time. Sugar-free flavours now represent a third of sales from the Tango brand, according to Britvic. Tango Berry Peachy is the group’s latest innovation in the category, following the launch of a ‘Dark Berry’ expression 12 months ago. of US and 58% of UK GenZ audiences trust the product recommendations of content creators (Reaching the Unreachables, 2022) Sugar free options have grown ahead of the fruit flavoured carbs category at +12.4% [1], which shows just how important it is for us to continue meeting the needs of health-conscious consumers.” Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more

More than half of Gen Zs and millennials spend zero hours on ad-supported TV on any given day (Reaching the Unreachables, 2022)They wanted to raise awareness of this bold new flavour and reach GenZ (16-24 year olds) with the message to be bigger, bolder and fully express themselves! Tango Editions Berry Peachy Sugar Free will be available from the end of February and will be supported through digital and social communications as well as in-store activations across the channel. The first Editions flavour to launch is Berry Peachy, a peach and raspberry-flavoured drink. It is available now in 2l and 500ml bottles and 330ml cans. Registered Office: 11 Angel Gate, 326 City Road, London, EC1V 2SD. Registered in England and Wales, No. 454555

Soft Drinks / Product News / Health Trends Britvic launches sugar-free Tango Berry Peachy as first flavour of new Editions series Tango Editions. Sugar Free. No artificial colours or flavours. Vegetarian Society Approved - Vegan. Tango. of US and 57% of UK GenZ audiences trust product recommendations of people who follow the same content creators (Reaching the Unreachables, 2022)Government duty charges are applicable from statutory set dates & prices may differ from those shown at time of publication.

Soft drink commercials are not cutting through to our audience. To reach them we can’t advertise or disrupt their entertainment, we have to immerse ourselves in their culture which, increasingly, is influenced by creators on social media. While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change.

NPS) improved OPINION of Tango after exposure to the campaign. Nearly 3 x better than our UK TikTok benchmark (Brand Uplift Study, May 2022).