Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for " Glucose", though a later brand slogan also stated "G for Genius". [5]

Parle began manufacturing biscuits in 1939, with a license to supply their biscuits only to the British Army. In 1947, when India became independent, the company launched an ad campaign showcasing its Glucose biscuits as an Indian alternative to the British biscuits. [7] The Parle brand became well known in India following the success of products such as the Parle-G biscuits. Much later, in 1977, the Morarji Desai government expelled Coca-Cola from India. The family saw an opportunity here and opened their own cold drinks business, which flourished because there was no competition. It minted money from selling cold beverages like Gold Spot, Thums Up and Frooti, all of which became household names. The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family, with a majority of it owned by Parle Agro products. [8] The separation was only that Jayantilal separated himself from his four older brothers. The reason was mainly because Jayantilal had a lifestyle different from his four older brothers. The four older brothers got the biscuits business as their share, and even to this day, they are all together with no further separation. Jayantilal took the beverages section as his share. This section was further divided between his two sons. The three companies today are as follows: Historically, this brand was one of the first Indian brands. The factory of Parle was established as early as 1929. The Parle-G was started to be made in the year of 1939. And finally, after independence, this company started putting up ads to promote its biscuits. The ads showcased glucose biscuits and were favored by Indians in a large number. Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits. [4] 1947 advertisementParamita Chatterjee & Ratna Bhushan (13 January 2009). "No sign of truce in battle over 'Parle' brand". The Economic Times . Retrieved 12 October 2011. Parle-G world's No 1 selling biscuit: Nielsen". Economic Times. 3 March 2011. Archived from the original on 14 July 2012 . Retrieved 12 October 2011. Jill Didur (2006). Unsettling partition: literature, gender, memory. University of Toronto Press. p.22. ISBN 978-0-8020-7997-8.

Parle-G: The journey of a biscuit for masses". The Economic Times. Archived from the original on 2022-05-31 . Retrieved 2022-05-31. It was initially called Parle Gluco and was a huge success. Parle Gluco was the first biscuit to be produced in India, and it revolutionized the biscuit industry in India. As time passed by, the biscuit went through several changes, and in 1947 it was re-branded as Parle-G. It became one of the most popular biscuits in India, and it is still considered a staple in most households. Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. It's not like the company never tried it. It turned into a great protest when the biscuits cost even Rs.0.50 more. Its recognition in foreign markets has made it a very well-known brand in the United States, parts of Africa, and Europe. From a small confectionery, Parle-G is now the largest biscuit producer in India. And this is what makes it unique. FAQs Who owns the brand Parle-G? Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times.Parle Bisleri (1970s), led by Ramesh Jayantilal Chauhan, younger son of Jayantilal. He runs it with his wife Zainab Chauhan and their daughter Jayanti Chauhan. The consumers of Parle-G are primarily rural populations. Due to its profound locality, most of its revenue and product growth is dependent upon the population's needs. Dev Chatterjee & Meghna Maiti (15 September 2008). "Chauhan siblings close to settling row over Parle brand". Economic Times . Retrieved 12 October 2011. No matter how broke you’re, Parle G biscuits is a savior! If you’re hungry, nothing can match a cup of piping hot chai with Parle G Biscuits. And even though the quality of cover has changed, the design has not changed much.

Please note that the company is not running any such offer/ contest or offering any rewards to the public. Parle-G is at the top of all biscuit brands in India. Its affordability makes it the most widely-eaten biscuit. It became the very first indigenous biscuit brand to cross the 5000 crore mark. Parle-G has also become the number one FMCG brand in India. It is one of the trustworthy brands. It has been awarded for its regular and consistent quality. In 1976 the biscuits Parle-Glucose won the award world selection at Geneva. They tried to increase the price of the brand, which dramatically decreased the volume of the brand. Consumers demanded stable prices. They are bound to keep a fixed price, so they manipulate the net quantity by keeping the price stable. Risk of withstand The worldwide success of Parle-G". The Michigan Daily. 2021-11-16. Archived from the original on 2022-10-23 . Retrieved 2022-05-31. Parle gets Happy Happy wooing the price-conscious". The Hindu Business Line. 2 February 2012. Archived from the original on 6 February 2012 . Retrieved 13 February 2012.They can also be used to make biscuit-based pies, such as apple pie or lemon meringue pie. Crumbled Parle-G can also be used as a crunchy topping for ice cream and other frozen desserts. When it comes to health benefits, these biscuits are a great choice. They are high in dietary fiber, which helps to keep the digestive system healthy and promote regular bowel movements.

Starting a business and making it a worldwide success isn't easy. Parle-G is one of the oldest biscuit brands in India. The founder of this, the Chauhan family, needed a piece of great information as to what the country's people wanted in their food. Biscuit was the answer. After British rule ended, ads featuring this biscuit got famous. The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand. Apart from Neeru, f ew names like Sudha Murthy and Gunjan Gundaniya too were said to be the kid who featured on the cover. However, amongst the three, Deshpande became insanely popular as a regional newspaper carried her picture with a short write up that claimed that she belonged to Nagpur. In 2013, Parle-G became India's first FMCG brand to cross the ₹50 billion mark in retail sales. [6] Popularity [ edit ] Mohanlal Dayal Chauhan is the founder of this biscuit brand. Does Parle-G sell anything other than biscuits? Parle Mango Bite: খুচরো পয়সার ছেলেবেলা! মনে পড়ে সেই হারিয়ে যাওয়া '১ টাকার আমের সুখের' কথা?". The Bengali Chronicle (in Bengali). 18 July 2022 . Retrieved 10 August 2022.Who invented Parle-G: Parle-G was first launched in 1939 by the Parle Company, which was founded by the Chauhan family in 1939. The company was started by Prakash Chauhan and his brothers, and it was the first biscuit manufacturing company in India. The Chauhan family is still involved in the business and has been instrumental in the success of Parle-G. Parle-G is a brand of biscuits manufactured by Parle Products. Parle wholesales a variety of food products. When was Parle G biscuit established? Made in India: Biscuit manufacturer". BBC News. Archived from the original on 2022-05-31 . Retrieved 2022-05-31. The biscuit was at first named as Parle-Glucose till the year 1980. After this, it became Parle-G ( G stands for glucose that was present in the biscuit, but in recent slogans, it stands for genius). This biscuit is now being sold worldwide, in the United States, Europe, and Africa. Parle-G TV Commercial- 1980s Parle-G - Logo and Meaning Parle-G Logo Bhushan, Ratna (3 March 2011). "Parle-G world's No 1 selling biscuit: Nielsen". Economic Times . Retrieved 23 November 2017.