It’s much more comfortable than it looks, thanks in part to the soft, smooth Coolmax material it’s covered in. As a filling, wool is good at temperature regulating and is anti-allergenic, but it takes a bit of getting used to if you’ve only ever slept on common-or-garden hollow fibre pillows before. Now, I’m not an apnoea sufferer but my dad was for many years. The only intervention available at the time was a CPAP (continuous positive air pressure) mask, which was unpleasant to sleep in. Anything that might delay the need for one of those is worth trying. The cost is about the same.

Our Coolmax contour memory foam pillow is made up of intelligent Coolmax fibres which whisk excess heat and moisture away from the body, keeping you cool and dry all night long. Key specs – Filling: Memory foam; Cover: Polyester (machine washable); Sizes: 1 (42 x 66cm, 13cm height)

I can’t swear that I got a better night’s sleep. However, my wife did. Usually she has to nudge me with varying degrees of vehemence whenever I start snoring. With the machine doing it, she got the night off. The shape of the pillow itself is well-suited to snore prevention: soft on top but with a firm, stable core.

It’s heavy, as memory foam pillows tend to be, but it’s not actually memory foam. ‘Levitex foam’ is designed to be soft and yielding under light pressure, but firmer under high pressure. I can only describe it as though my head is floating. Over all, the pillow does feel like a good quality product for the price but the support it offers might not work for everyone. There is also a distinct odour, similar to most memory foam pillows but it will fade if you give it a good airing for a few days. Bedding bought from The White Company always feels luxurious and this memory foam pillow comes highly recommended by existing customers. The difference with this pillow is it’s made with shredded memory foam as opposed to one solid piece. This means the foam is simply torn into tiny pieces. Similarly, the 4G Aircool pillow makes use of an open cell foam structure, allowing up to 95% more airflow. It even comes with a Coolmax pillow cover for extra freshness.We also consider other factors such as removable covers, trial periods and special features (can a pillow be adjusted? Does it have an ergonomic design?) all of which help us to form a comprehensive impression of a product. The pillow is encased in a luxurious knitted cover which feels very soft to the touch but it is also worth using a pillow protector to help it last longer. Key features – Filling: Memory foam; Cover: Quilted scuba (neoprene) (machine washable); Sizes: 1 (60 x 35cm, 11/6cm height) Considered the Rolls Royce of memory foam, Tempur was the first brand to release the material into the public domain and they are the only company with licensed rights from the US Space Foundation to use the certified technology seal in their products. Shredded memory foam also offers improved breathability because there is more negative space for air to flow freely between the pieces of filling. This means the pillow won’t feel as hot as others. From a support, value-for-money and comfort perspective, this pillow is a real winner. It also comes with an anti-allergy, washable pillow protector, which will help it last longer.