Bauer Media Group consists of : Bauer Consumer Media Ltd, Company number 01176085; Bauer Radio Limited,

I really didn’t like what I was seeing. Performance and innovation were stagnating, yet prices kept going up. Design was driven more by market share gains and everyday players were seen as sales targets. The marketing departments had taken over. I was in danger of becoming just another sales spruiker, toeing the company line at the expense of what was best for real golfers.” That's a big claim, but we felt we had the ability to develop products that performed just as well as the big boys. And by using a modern method of sale & delivery, we could deliver those products directly to you for less. Company number: 1394141; Registered office: Media House, Peterborough Business Park, Lynch Wood, Peterborough PE2 6EA and H Bauer Publishing, How does it feel you ask? The new X1 model is similar in feel to the old SD-01. It fits nicely in between the New SD-01 and the softer SD-05. Or relative to other manufactures, it is similar to a ProV1. Seed was formed because we wanted to make people as passionate about the game of golf as we are. We also wanted to create golf gear that delivered great performance for golfers like us, and left enough cash to shout your mates at the bar after a roundBy eliminating extra layers of cost from the traditional golf business model, you save around 40-50% without sacrificing performance, quality or durability. The SD-X1 Pro X1 is optimised for a lower, tour-preferred flight and maximum driver distance. Players who choose it are likely to low handicap or stronger swingers looking for maximum distance off the tee. It means giving regular golfers the option to play with high performing equipment for less money. It means giving golfers a better product, and a better way to buy. It also means no marketing hype, no crazy performance claims and no expensive celebrity endorsements.

The big brands don't like talking about it, but USGA and R&A equipment regulations mean the playing field has been levelled for all golf brands. Testing on the course, both balls had similar ball flights, albeit the Pro V1x flew a touch higher. The only times I noticed a deviation in trajectory was when playing into a cross wind with the SD-01. While it didn’t necessarily lose distance, it struggled to penetrate the wind and resulted in me having to play with the wind, rather than hold a shot up against it. As we all know everyone's swing is different so robot testing will only off suggestions for a 'robotic swing'. Since we can't all swing it like Adam Scott, it's best to try several out – there will be a Seed for your game. Premium tour grade golf balls were expensive, and the choice was often overwhelming and confusing. Which ball was best? It was hard to say. The guys had tired of all the “longest / straightest / best on tour” marketing hype from the big brands. And as one commented after a particularly rough day, 'losing expensive balls isn't fun'.It led to the classic fork in the road – continue down the safe, well trodden corporate path or blow it all up and build his own company around the belief that all golfers should be able to play what's best for their game. Sam is a member of North Hants Golf Club in Fleet, Hampshire, where he won the club championship 3 times in succession from 2015-2017. His golfing highlight to date is shooting a round of 10-under 60 at his home club, narrowly missing a wedge shot for a magical 59. HPF mantle for optimised driver spin and increased carry distance - New formula cast urethane cover