Offical Lidl Christmas Jumper 2022 for Men and Women

Product Information

Claire Farrant, Marketing Director at Lidl GB, said:“What stands Lidl Bear apart from other Christmas characters is its hilarious, deadpan expression. By displaying no emotion it manages to create humour and deliver our message about what’s actually important this Christmas. Lidl is already getting in the Christmas spirit as it prepares to launch a toy donation drive in partnership with giving platform, Neighbourly to support charities and community groups over the Christmas period.

Instead of selling the character in Lidl stores, Lidl Bear has instead been the inspiration for Lidl's Christmas charitable drive; Lidl Bear's Toy Bank To facilitate the rental of Lidl’s limited-edition jumpers made from upcycled textiles, the supermarket has partnered with By Rotation, a peer-to-peer rental app akin to Airbnb but for designer fashion, which is championed by figures such as Dame Helen Mirren, Chrissy Rutherford and Abisola Omole. It's even got a brand new design for 2022, but the unmissable Lidl logo is still proudly on display. Also making its grand return after selling out for the past two years is the pigs in blankets pizza, which Christmas dinner fans won't want to miss out on. In fact, rather than selling the character, Lidl Bear has instead been the inspiration for Lidl’s Christmas charitable drive - helping to ensure every child experiences the joy of a beloved toy this Christmas. Lidl Bear’s Toy Bank is a nationwide donation initiative, giving new or unwrapped toys and games to children across the UK through the Neighbourly community network. Eagle-eyed Brits may have already spotted Lidl Bear popping up across the country as the advert has been teased ahead of its 'paw-fficial' premiere

The rental collection contains all of the German discounter’s jumpers sold between 2020 to 2023, as well as three limited edition sweaters designed in collaboration with slow-fashion specialist Lydia Bolton. Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 28,000 employees, over 935 stores and 13 distribution centres in England, Scotland and Wales. Peter de Roos, Chief Commercial Officer at Lidl GB, says of the campaign:“Instead of selling Lidl Bear, we’re asking everyone who can to spare a bear, and other toys, to give to those in need this Christmas. From Kevin to Percy and everything inbetween, all toys will be welcomed with open arms – because there’s room for everyone at the table this Christmas.”

The festive favourite was 2021’s fastest-selling item from the retailer’s famous middle aisles, with one jumper selling every two seconds on the day of its in-store release The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

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November 2022, London: Lidl GB has today unveiled its hotly anticipated Christmas advert - featuring Lidl Bear, this year’s most unlikely Christmas celebrity. But this adorable yet expressionless bear is like no other Christmas character – and it absolutely won’t be on sale in Lidl. Lidl has revealed this year’s iconic Christmas jumper design with a nod to one of the nation’s favourite festive movies as it also teases its Christmas campaign for this year. Premiering on 4th November on ITV, the ad charts Lidl Bear through the highs and lows of celebrity after it becomes an unlikely icon