Congratulations to all the authors who made the list this year, especially Craig Silvey. Honeybee has won the hearts of Australian readers, two years in row. It’s a personal favourite of mine, so I’m thrilled.” Traditional branding books focus on large companies and big brands. But in the 2010s and 2020s, corporate design has diversified enormously as the startup scene explodes around the world. In this 2015 book, Robert Klanten shares some of the best work by creative agencies for startup founders, from a beauty parlour in Singapore to a whisky distillery in Finland. 38. Citizen Designer: Perspectives on Design Responsibility by Steven Heller and Veronique Vienne

Logo Design Love by David Airey (Image courtesy of David) 45. How to do Great Work Without Being an Asshole by Paul Woods Geometry is where art and design meet maths, and this instructive book explains how that works in words that non-experts can understand. The book focuses not only on the classic systems of proportioning, such as the golden section and root rectangles but also on less well known proportioning systems such as the Fibonacci Series. Through detailed diagrams, these geometric systems are brought to life, giving an effective insight into the design process. What does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? This book attempts to answer this question with more than 70 essays and interviews covering controversial topics such as topics as the advertising of harmful products, branding to minors, and violence in game design. It doesn't provide any definitive answers, but through asking the right questions, acts as a spur for further debate and discussion. 39. Don't Get a Job... Make a Job: How to make it as a creative graduate by Gem BartonMichael Johnson's award-winning studio, johnson banks, is responsible for the rebranding of companies Virgin Atlantic, Think London, BFI and Christian Aid. Here, he strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect consumers' decisions. 31. 100 Years of Swiss Graphic Design by Christian Brandle, Karin Gimmi and Barbara Junod Traditionally, design books have tended to minimise the contribution of women to the profession, so here's one that starts to right the balance. Women Design profiles a selection of the most dynamic female designers, from architects and product designers to textile artists and digital innovators. These range from pioneers such as Eileen Gray, Lora Lamm and Lella Vignelli to more recent trailblazers including Kazuyo Sejima, Hella Jongerius and Neri Oxman. 26. Can Graphic Design Save Your Life? by Lucienne Roberts Design is everywhere, and graphic design enters into everything. That's the organising principle for this collection of essays, which brings together 40 essays on such subjects as brand design utilised by Hillary Clinton and Donald Trump, The Charlie Hebdo massacre and the principles of free expression, and revisiting design icons like Paul Rand and Frank Zachary. 50. Geometry of Design by Kimberly Elam Late in the night, fourteen-year-old Sam Watson steps onto a quiet overpass, climbs over the rail and looks down at the road far below.

As a graphic designer, you need ideas and inspiration. But you also need to understand the nitty-gritty of the design process, such as how much space to leave in the gutter when designing barrel folds, what proofreaders' symbols mean, how different image file formats differ, and so forth. This comprehensive reference everywhere brings together a ton of must-have information in an up-to-date, concise handbook. 7. The Elements of Typographic Style by Robert BringhurstAlso noteworthy is how readers embrace female authors now more than ever. This year, with 10,000 votes, an outstanding 70 books by female authors made the list. Women buy books, women read and it’s now clear that women write most books we read. If this interactive, scratch and reveal poster doesn’t inspire your love for start reading, nothing will. ICONIC ART: Hidden under the Easy-Off Gold foil lie 100 collectible novel artwork that link to epic moments delighting upon reveal & keep you nostalgic forever. Good by Design by Viction:workshop ltd. Image courtesy of Counterprint 21. Designing Type by Karen Cheng