Yogurt brand Yoomoo has announced its expansion into the ice lolly market with the launch of three flavours of frozen yogurt lollies. yoomoo frozen yogurt is available in 500ml tubs in 2 flavours: vanilla, as I’ve used here, and also strawberry as I used in my frozen yogurt breakfast sundae with fruit compote.

Defrost the frozen fruit (take out strawberries and they contain too much water and become too mushy).

Our top tips for making Modern Prawn Cocktail with Frozen Yogurt

Following Bulletproof’s successful creation of the yoomoo brand identity in 2010, the agency was awarded the project as part of its on-going relationship with the brand. R&R is a market-leading company with a strong portfolio of innovative products and excellent potential to expand in the UK and internationally. The food and consumer brands sector is a core area of investment focus and expertise for PAI and we are delighted to be investing in R&R. We look forward to working closely with the company’s management and supporting the company’s continued growth.”

Nina Fortune, Design Director, adds: “The yoomoo brand is all about personality. Our challenge was to ensure that this brand personality was retained in the take-home range whilst creating standout in the freezer cabinet and communicating yoomoo’s low fat, healthier offering.”We are very excited to be partnering with PAI and working together on our next phase of development as we continue with our growth strategy across our brands. We have benefitted immensely from working with Oaktree and I would like to thank them for their support.”