Another way Pepsi Max has utilized public relation promotions is with the ‘Pepsi refresh project’ [ 17] . This project is where people vote for various ideas such as “Continuing the crusade against liver disease” and whichever idea gets the most votes will get funded by Pepsi [ 18] . An idea which is already being funded is the “St. Bernard Project” which is building houses, with 317 houses built so far. This promotional strategy is very useful for promoting the company and product and created a very good image in the minds of consumers because Pepsi is doing something good for the community.

A sweet peach-flavored variant with a hint of cream soda. It was sold in Portugal in 1996 and was discontinued shortly after due to low sales. Note that in the UK, Pepsi drinks products are made, distributed and marketed by Britvic plc, makers of Robinsons fruit drinks, J2O and other popular drinks. Pepsi’s Rival, Coca Cola, Is Mostly Vegan Alternatively, it might just be that one of the undisclosed flavourings in Diet Pepsi is different to those included in Pepsi or Pepsi Max and has in fact come from animals. We’ll update this article if we are furnished with accurate information from Pepsi, but in the meantime, we will have to be satisfied with the fact that Diet Pepsi is off the menu for vegans. Other Vegan Cola Options Pepsi with artificial marshmallow flavoring. It was sold as a limited edition for the 2022 holiday season.Diet Pepsi with Coffee flavoring. It was test-marketed in Philadelphia during May 1996 until 1997, which due to low sales, never led to a full release. In just two years, “The Joy of Cola” became “The Joy of Pepsi” and in true Pepsi style, featured none other than one of the day’s hottest artists, Britney Spears. Pepsi with cream soda flavoring. It was released as part of the Pepsi Soda Shop series of sugar-sweetened colas as a limited edition from September 2021. [10] The drink was made available again in November 2022. A zero-calorie Pepsi available in Japan and South Korea, developed by Suntory [52] (Also advertised through the anime Tiger & Bunny and U-Know and Max of TVXQ) [53] [54]

This beverage has been portrayed to young to middle aged men that it is a drink for real men through the use of television advertisements and campaigns such as the advertisements that incorporate extreme sports. It is suggested that Pepsi Max does not use extreme sports for the promotion of the product because people may think that they are not worthy of drinking it if they cannot do what is shown on television so therefore a suggestion would be to continue promoting it in the same way it was done in the recent superbowl commercial of a man’s attention being diverted to the Pepsi Max while the woman did not get distracted at all. (Was in a non extreme environment)

Lifestyle

A limited edition Pepsi released in 2010 with a high concentration of caffeine and extra carbonation. Followed up on in 2015 with Pepsi Strong and Pepsi Strong Zero. These were sold in larger sizes and with an even higher concentration of caffeine and carbonation. [23] This was further followed up on in May 2016 with Pepsi Strong 5.0 GV, a soda so carbonated that a new bottle had to be designed to contain it. [24] A blue-colored, fruity/berry-flavored soda which is described as a "Berry Cola Fusion" in marketing. It was given a huge marketing push akin to other similar varieties of rival brands (e.g., Vanilla Coke, Dr Pepper Red Fusion), but would end up being a huge flop, being discontinued in 2004. It is still available in some countries and was re-released in the United States for the summer of 2021 for a limited time.

Many celebrities and media personalities are making sure they show full support for this project, especially on social media. In an interesting spin on things, a wave of online volunteerism has been seen with the #EyesClosedForLight campaign, through which Pepsi has promised to help light up a life for every photo upload. Amongst many celebrities like Fawad Khan, Mawra Hocane, Ayesha Omer, Sajal Aly, Wasim Akram, Imran Abbas, Mehreen Syed, Mehwish Hayat, Shahbaz Taseer, Mehreen Taseer, Osman Khalid Butt and many more came together to support this initiative. This campaign aims to garner more awareness and advocacy for the cause, and bring the matter into a bigger spotlight than before. A Ginger-flavored variety. It has been released in the United Kingdom, Lebanon, Russia, Norway, Finland, The Netherlands, Denmark, Sweden and Germany. A coffee-flavored variant. It was sold in Russia, Romania, and other various parts of Europe during the 2000s. It is also known as Pepsi Café Chino. [12] Not everybody was smiling. Many called it way too simple and even lazy, comparing it to other, similar logos like Obama’s and Korean Airlines’. Levenstein, Steve (April 28, 2011). "How Sweet it Isn't: With New 'Pepsi Dry', Bitter is Better". InventorySpot.com. quoting WalkerPlus.com, April 27, 2011.Marvo (June 25, 2008). "REVIEW: Pepsi Blue Hawaii". The Impulsive Buy . Retrieved January 10, 2016. Pepsi with raspberry flavoring. It was released as part of the "Pepsi Wild Bunch" - A range of flavored colas test-marketed in the United States from February–April 1991. [2] The soda was said to taste like a burst of raspberry rather than an actual raspberry flavor. One of a number of coffee-flavored Pepsi variants introduced outside the US throughout the 2000s [42]

The new logo evokes a smile. This Pepsi was still young and fun, but it was also friendly. It was down-to-earth, engaging and decidedly unpretentious. And sometimes, even a little snarky. From the Cola Wars forward, Pepsi was always the one to fire the first shot. Via Ad Week. This was a pivotal year for the entire Pepsi brand. Two major things happened: The logo bottle cap now laid flat, and Pepsi-Cola dropped the word “cola.” From here on out, it was just Pepsi.Snider, Mike (28 March 2023). "Pepsi unveils new logo: See the updated branding ahead of iconic cola's 125th anniversary". USA Today . Retrieved 28 March 2023. It was also endorsed by pop singer Britney Spears in 2002 and 2003, as part of her contract with the company; it also appeared as a promotional tie-in with Austin Powers in Goldmember.