The Famous Grouse blend was conceived by a Perth based grocer and drinks merchant named Matthew Gloag. In 1860, his son, William Gloag assumed control of his father's company and started blending whisky. It was in 1896 that William's son, named Matthew for his grandfather, controlled operations, creating the Grouse brand in 1897. During the early 20th century, blended whisky was a very popular product and the Famous Grouse went from strength to strength. The Famous Grouse is a brand of blended Scotch whisky produced by The Edrington Group in Scotland. It was first produced by Matthew Gloag & Son in 1896. [1] The single malt whiskies used in The Famous Grouse blend include the Edrington-owned Highland Park and The Macallan. [2] Its emblem is the red grouse, Scotland's national game bird. [1] Matthew Irving Gloag retires from the company due to ill health. The last Gloag to be involved in the company, he remains a consultant for life Today, the Famous Grouse is the second best-selling blended Scotch whisky in the UK and the 32nd biggest drinks brand worldwide. Furthermore, it is heralded as Scotland's favourite drink. The blend is made up of noteworthy components; whisky from The Macallan, The Glenrothes and Highland Park are included, though 65% of the spirit content is made up of grain whisky.

Beam Suntory distribute The Famous Grouse and other Edrington brands in the U.S. market. [13] [14] [15] Promotions and sponsorships [ edit ] The Famous Grouse was the primary sponsor of the Perth-based football team St Johnstone between 1986 and 1989 and again between 1991 and 1998. It also sponsored the Scotland national rugby union team from 1990 until 2007, and was 'The Official Spirit of Scottish Rugby' from 2013 for three years. [17] Over the years we spread our wings all over the world. Always in the company of our grouse. A curious creature who roams wild in the Scottish Highlands. Except, of course, when he’s gracing a bottle of his namesake whisky. Leslie's Directory for Perth and Perthshire". Printed by, and for, Peter Williamson. 30 March 1793 . Retrieved 30 March 2023– via Internet Archive.It has been the highest-selling whisky brand in Scotland since 1980. [1] As a standard price blended Scotch whisky, its main competitors in its home market are Grant's, Bell's and Teacher's. The majority of its sales in the United Kingdom are during the Christmas period. [3] History [ edit ] Advertising promoting Matthew Gloag & Son promoting import of port from Douro, c. 1850, Red Lion Public House, Culross Welcome to Perthshire Scotland, the land of scotch, the home of the grouse and the birthplace of Scotland’s number one whisky.

Famous For A Reason" (PDF). The Famous Grouse. Archived from the original (PDF) on 10 September 2011 . Retrieved 21 December 2015. Today it’s our master blender who safeguards that legacy. Creating the best quality blended whisky to be shared and savoured all round the world.Fill a high ball glass with ice. Add the whisky, Sourz Mango and a dash of grenadine. Lengthen with the pineapple juice, stir & serve with a slice of lemon. Using The Famous Grouse as a foundation, with its chocolate orange flavour and long, slow finish, these three serves evoke the taste of summer with their fruity finishes: John Brown established his Perth grocery business in 1800 before moving the premises to Atholl Street seven years later. It was his daughter, Margaret, who married Matthew Gloag. She took over the family business from her father in 1824 and ran it until Matthew took control a little over a decade later.

Pour the Grouse into a high ball glass over ice. Add the Sourz Raspberry and top with lemonade. Stir and garnish with a few raspberries and a lemon wedge As with many houses in the whisky business, The Famous Grouse is founded upon family roots. At the beginning of this Scotch was Matthew Gloag in 1896 and his signature is still printed on each bottle to this day. Beforehand, his father, also named Matthew, had a hand in the wine and spirit business in 1835. His uncle William had begun blending whiskys in 1860. Matthew Gloag wins the contract to supply food and wine for the visit of Queen Victoria and Prince Albert to Perth By the time Matthew Gloag died in 1860, the family business portfolio focused mostly on wines and his son, William Gloag, largely continued this trend.Originally, The Famous Grouse was priced lower than the Grouse Brand. In a little over 10 years, the reverse would be true thanks to the popularity of The Famous Grouse. As if to emphasise the family connection, it was Matthew III’s daughter, Phillippa, who drew the very first, and now famous, red grouse that we see on the bottle. In 2011, The Naked Grouse was launched as its premium product. Initially as a high-end blended whisky, in 2017 it was turned into blended malt whisky. [12] United States distribution [ edit ]

It was in fact Margaret who acquired a license to sell wine and spirits (and snuff) in 1831; Matthew didn’t join the business until 1835 when the name was changed to Matthew Gloag. Margaret died just five years later. Add The Famous Grouse to the tea cup and add an Earl Grey teabag. Leave to infuse for 2 minutes and remove teabag. Add plenty of crushed ice, then top with the ginger cordial and stir well. Contains 2 measures alcohol It wasn’t until Matthew Gloag III inherited the business from William in 1896 that the company registered its first blended Scotch, the Brig o’ Perth. A year later, The Famous Grouse was released at the same time as The Grouse Brand.

With the UK currently enjoying glorious temperatures, it is safe to say that summer has finally reached the shores of Great Britain. Now the pressure is on to enjoy it while it lasts as we are all too used to it disappearing in the blink of an eye.