You apply a primer to your eyebrows, a step that was also part of the Prinker S’s tattoo application, before moving the printer across them. All it takes is a single, sweeping motion, and your new eyebrow look is applied. L’Oreal recommends adding a top coat to ensure the ink stays in place. Don’t worry if you get it wrong, or about having difficulty removing it at the end of the day, because the Brow Magic eyebrow makeup disappears with standard makeup remover. L'Oreal

L’Oréal today at CES ® 2023 unveiled two new technology prototypes that expand access to beauty expression: HAPTA, the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility; and L’Oréal Brow Magic, the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds. The strength of L’Oréal’s beauty tech program is supported through the quality of our partnerships,” said Guive Balooch, L’Oréal Global Head of Research and Innovation’s Tech Incubator. “ Often, we find a brilliant technology that is being applied to something outside the beauty realm. Combining L’Oréal’s heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures—reimagining the original technology, and the traditional beauty experience, in the process.” For years, Lancôme has sought to provide every woman with beauty solutions adapted to their needs. Beauty tech has enabled us to fulfill this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater personalization,”said Françoise Lehmann, Lancôme Global Brand President . With HAPTA we are going one step further by making beauty more accessible to use, because everyone should have equal access to it.” Historically, achieving a desired eyebrow look can take several products, time and expertise—with precise results requiring expensive professional services like microblading. With L’Oréal Brow Magic, people can achieve a personalized eyebrow look at home based on their natural brow and facial features.Dani Kimiko Vincent is a make-up artist, celebrity brow expert, and the founder of KIMIKO. What to Look For in an Eyebrow Brush Natural Hair Vs. Synthetic

This press release may contain forecast information. While the Company believes that these statements are based on reasonable assumptions as of the date of publication of this press release, they are by nature subject to risks and uncertainties which may lead to a discrepancy between the actual figures and those indicated or suggested in these statements.” alcohol, caffeine, ibuprofen, and fish oil 24 hours before the procedure to prevent bruising and bleeding Brow brushes are made with either synthetic hair or natural hair. Natural hair brushes pair better with powder, whereas synthetic brushes pair better with gel or cream products. If you’re going to go the natural route, we recommend opting for cruelty-free natural brushes, because on top of not testing on animals, you're also staying away from parabens, sulfates, and synthetic dyes. Using L’Oréal’s Modiface AR technology, L’Oréal Brow Magic scans the user’s face and makes recommendations for microblading, micro-shading, or filler effects.For years, Lancôme has sought to provide every woman with beauty solutions adapted to their needs. Beauty tech has enabled us to fulfill this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater personalization,” said Françoise Lehmann, Lancôme Global Brand President . For the first week after treatment, gently clean your eyebrows daily with a damp cloth. Allow your brows to air dry, and then apply the moisturizing cream supplied by your makeup technician.

After the procedure, your eyebrows will appear darker for up to 5 days. The brow color will gradually lighten as your eyebrows heal. We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable. For over 110 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 35 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With 85,400 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, hair salons, branded and travel retail), in 2021 the Group generated sales amounting to 32.28 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 3,000 tech professionals, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/en/mediaroom This eyebrow definer claims to make your brows appear naturally fuller, as though they've been microbladed. The three-pronged pen is designed to mimic brow hairs, leaving arches feathered and well-defined. With a long-lasting, smudge-proof formula, it should last up to 24 hours. It comes in a choice of three shades: dark brown, auburn and dark blonde. Balooch said L’Oréal is actively working on new color cosmetic categories. “Our hope would be that every year we’ll unveil a new product,” he said. “We’re working on mascara as well, and then we’ll do eyeshadow and blush and foundation. In the coming two to three years we’ll be able to test, adjust and bring new versions of makeup applicators to the market.”In the quest for Olivia Culpo-level brow perfection, you’ll need a few things. First and foremost, flawless genetics. (We kid, we kid, but that certainly doesn’t hurt.) In all seriousness, for A+ arches, a professional shaping is always a good move. As is having the right products on hand, from pencils and powders to gels and pomades—or some combination of all of the above. Clichy, 4 January 2023 – L’Oréal today at CES ® 2023 unveiled two new technology prototypes that expand access to beauty expression: HAPTA , the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility; and L’Oréal Brow Magic , the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds. When Verily created its spoon, called Liftware, the company heard from consumers who said they’d like to be able to apply makeup because they’re not able to do so on their own. “Customers were saying, ‘We love that we can now eat,’” said Balooch. “It’s really magical because the technology will understand in real time the way that a customer’s arm and hand moves or shakes and it will adjust the spoon and allow it to be steady and go to the mouth. Eyebrow Magic adds colour and depth to each existing eyebrow hair so you can make your brows shine and boost their appeal immediately with rich colour and super-clear definition. Make those outer edges laser-accurate and shape them into the perfect curve and width. With Eyebrow Magic you can take control of the shape and define the microblading effect of your eyebrows beyond their current shape and colour, and they will look totally natural, even close-up! Long-lasting, won't smear or run