This book therefore is NOT one to be read by anyone intending to develop effective, long-term and ethical leadership skills, but IS still an extremely important general read for learning our innate automatic psychological triggers that can be used against us, and how we can recognise these triggers so that we can fight them. Let's just say my expectations were exceeded and I will be giving this book multiple listens with my notepad. Social proof is most powerful for those who feel unfamiliar or unsure in a specific situation and who, consequently, must look outside of themselves for evidence of how to best behave there. For example, after the 1980 American Olympic hockey team victory over Russia's team, scalpers swarmed outside the hockey arena. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions.

Not a runaway train of rapturousness like 1776, Moneyball, or Outliers, but like Anna Karenina it seems to encompass all of life and address all of life's important issues. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. The content of this book is useful for all types of situations in which you interact with people, or even just process information that is brought to you with the intent of getting a certain reaction. Examples: experiments involving shock therapy where people listened to a guy in a lab coat to inflict pain on another human being (incredible how strong this is). But the feel of the writing was so juvenile and repetitive that I can't recommend this book to anyone.Our markets survive and thrive on mass consumption of products that are neither necessities nor luxury, but still they find their way to our homes right through our pockets. I came back home, and devoured it chapter by chapter, awestruck and flabbergasted by the sheer brilliance of the psychology of persuasion. Each chapter presented ways to protect ourselves from the people who use the five principles to trick us.

The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. The book itself is worthy of five stars but the narration is perhaps the worst I’ve ever experienced in my life. Example: introverted pre-schoolers who saw introverted kids become social in a movie were more inclined to go play. I found myself listening to his strange, slow, over-articulating narration rather than listening to the content.Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and excellent descriptions of the ones I had, complete with explanations. I believe the author became confused in his advanced age and accidentally published the same book from 40 years ago again. It was much easier for me to enjoy Cialdini's inflection and likable Midwestern accent once I switched to 1.

Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy.However, if the incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. You could say that it is even better if the person fallaciously believes they do know themselves and are confident in that understanding, these are even more gullible than the naiveté. I've read influence, the psychology of persuasion so many times I can mostly recite it, so I was wondering how much value there would be in this new and expanded version. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.