After Oleg and Ayana's return in 2019, a new advert series was shown called Endless Adventures, where the meerkats would walk into a door and find themselves in a movie (which are usually made up ones except for Farmageddon, which was animated by Aardman, and also features Alexander's voice actor Simon Greenall). Furniss, Elliot (5 January 2011). "Video: Idyllic Suffolk village stars in latest compare the meerkat TV advert". Ipswich Star . Retrieved 1 November 2019.

Compare the Market is a trading name of Compare The Market Limited. Registered in England No. 10636682. Registered Office: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Compare The Market Limited is authorised and regulated by the Financial Conduct Authority for insurance distribution (Firm Reference Number: 778488). Energy and Digital products are not regulated by the FCA. In February 2022 the company withdrew adverts from being shown during news broadcasts following the start of the Russian invasion of Ukraine stating that it had reviewed its media plan and wanted to avoid the adverts appearing near news on the invasion to ensure that the company was being sensitive to the current situation. [12] However, they still air rarely sometimes on news broadcasts, and they still air regularly outside of news broadcasts. In July 2019, in an advert for Meerkat Meals and Meerkat Movies, Aleksandr and Sergei are in San Francisco where they reunite with Oleg, who along with his friend Ayana, travelled from Africa to look for them after several bulldozers destroyed their home. To obtain a reward, a qualifying product must be taken out. 1 membership per year. Rewards T&Cs apply.

Our rewards

In May 2018, Aleksandr and Sergei performed a rendition of Barbra Streisand's " Don't Rain on My Parade", from the film Funny Girl, to promote the Meerkat Movies campaign. Wiggins, Dan (13 June 2023). "Thames Water's cute character to rival famous TV meerkats has just made Londoners more furious about leaks". MyLondon . Retrieved 4 November 2023.

For help and information for health, accessibility or financial issues please visit our Customer Support Hub.

BibTeX formatted citation

a b "Unveiled: Author who ghostwrote a meerkat's memoir". The Independent. 30 October 2010 . Retrieved 17 May 2023. In December 2022 when Oleg & Ayana died out, an advert shows Aleksandr & Sergei at an airport to collect Aleksandr’s Australian nephew, Carl, who turns out to be a wombat. A new slogan, "Don't Wombat it, Meerkat it.", debuted along with this advert, with subsequent adverts showing Sergei suffering from various mishaps as a result of Carl's bumbling. New ad to Compare The Market's meerkat family". Express.co.uk. 20 December 2013 . Retrieved 13 July 2023.

In December 2018, Auto Sergei, an animatronic meerkat, was introduced, to make life "simples" and then was upgraded for credit card use. He featured in adverts where Aleksandr acts like a CEO for a big company, while Sergei takes on a similar appearance to Steve Jobs in some adverts. In May 2023, another advert showed Carl making soup for Aleksandr and Sergei as thanks for letting him stay with them. However, Carl had misread the recipe book and had put a pint of chilli powder in the soup instead of just a pinch. Sergei eats the soup and collapses, due to the amount of chilli powder in the soup. The advert ends with a worried Aleksandr watching Sergei being taken away in an ambulance whilst Carl reads his recipe book and realises his mistake. Soskin, David (1 November 2010). Net Profit: How to Succeed in Digital Business. John Wiley & Sons. ISBN 978-0470660812. The word "simples" is valid in English language Scrabble because it is plural of "simple" used as a noun to mean a type of herbal medicine: see wikt:simple#Noun. [ citation needed] Since the launch of Meerkat Movies, only Aleksandr and Sergei regularly appeared in the main television advertisements, though the Meerkovo characters continued to feature in the Coronation Street sponsorship bumpers after 2018. [ citation needed]

Coronation Street viewers dejected after spotting change to every ad break". www.msn.com . Retrieved 17 May 2021.

comparethemarket.com - NEW MEERKAT MOVIES APP LAUNCHES FOR CINEMA LOVERS". www.comparethemarket.com . Retrieved 1 November 2019. Houston, Amy (2 February 2023). "Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy". TheDrum.com . Retrieved 4 November 2023. Ayana first appeared in a Frozen themed advert in late 2016, and was a young meerkat whom Oleg appeared to have befriended in Africa. She speaks with an English accent. This advert featured the first appearance of Oleg in almost two years. [ citation needed] Aleksandr Orlov is a CGI Russian meerkat who stands in as the main character for the Compare the Meerkat television advertisements. He is famous for his trademark squeak and catchphrase, "Simples". He became notably popular following the release of his autobiography; A Simples Life: The Life and Times of Aleksandr Orlov, which was released on 28 October 2010. Plush toys, continuing adverts, "interviews" with The Sun, a book series titled Meerkat Tales (featuring other meerkat characters) and the limited opening of his own shop have assisted in the rise to fame for the computer-generated meerkat. In 2014, Aleksandr and Sergei featured on the Neighbourhood Watch logo to mark the charity's 50th anniversary. [10]Campbell, Tina (25 December 2014). "Compare The Meerkat: And the character leaving the ad series is..." Metro . Retrieved 13 July 2023. a b c Soskin, David (1 November 2010). Net Profit: How to Succeed in Digital Business. London: John Wiley & Sons. pp.172–173. ISBN 978-0470660812. To celebrate the 40th anniversary of Star Wars in April 2017, another two new meerkat toys were released featuring Aleksandr in a Luke Skywalker outfit, Sergei in an Obi-Wan Kenobi outfit. From the movie Beauty and the Beast meerkats Oleg as the Beast and Ayana as Belle appeared on the shelves. In the Christmas of 2017 and early 2018, an advert featured Oleg in an BB-8 outfit. All toys were not released again after May 2018, although a toy with Oleg in pyjamas was released in September 2020 based on an advert where Oleg and Ayana won’t go to sleep. a b Jones, Sam (24 October 2010). "Compare the memoir: insurance meerkat's life story on sale". The Guardian. ISSN 0261-3077 . Retrieved 17 May 2023. How Passion created Aleks the billionaire meerkat". Digitalartsonline.co.uk. Archived from the original on 25 June 2009 . Retrieved 1 August 2009.